Serina, based in Los Angeles, is a professional people person, storyteller, and innovative creative who develops strategic marketing, communications, and public relations initiatives for organizations to engage and mobilize diverse communities, talent, and consumers. They are the founder of The Khansultant & Co. a creative consultation firm and VC Fund that was established in 2013 and whose portfolio of clients include Ralph Lauren, Wynn, The Met Gala, Condé Nast (Vogue Arabia, Vogue India, and British Vogue), and more. They co-founded East Meets West, where in 2024 through partnerships they successfully fought for MENA to be added to the upcoming U.S. Census for the first time and are building the largest collective of MENASA/SWANASA creators, leaders, and entrepreneurs in history. In August of 2021, after the U.S. chaotic withdrawal from Afghanistan, Serina co-founded Welcome.US where they built the largest coalition in refugee resettlement history leading to a first of it’s kind CEO Council and 48M+ of contributions in addition to having 4 Presidents and 4 First Ladies serve as honorary co-chairs to support Afghan newcomers. In 2020, they spearheaded creative, operations, and communication strategy at MENA ARTS Advocacy Coalition (MAAC) that led to partnerships and DEI Educational Trainings with studios and streamers such as Netflix, Warner Brothers, The Academy, and more. Ultimately, Serina Khan, leads companies and organizations to reach a larger global audience, engage supporters, and increase their consumer base through creative mobilization development, partnerships, and launch execution all through the power of innovative technology, corporate engagement, and storytelling.